Packaging Design
North Roast
A mountain-town roastery with cult café status and forgettable takeaway cups. We gave North Roast packaging as bold as its espresso — on materials that leave no trace.
CLIENT
North Roast
SECTOR
Coffee & Cafés
YEAR
2025
SCOPE
Cups, Bags & Lids
Great Coffee, Invisible Cups
North Roast's cafés had queues out the door, but its takeaway cups were generic white — zero brand value per thousand serves. Worse, the cups weren't recyclable in local streams, which clashed with the roastery's low-impact ethos and drew regular customer complaints.
Material First, Graphics Second
We specified certified compostable board and sleeves before designing a single layout, then built the graphics around uncoated kraft textures — a deep-roast brown, a signal blue, and oversized type readable at arm's length. Every cup carries the composting story in three words.
What We Delivered
- Cup & sleeve system — three sizes, one wrap graphic, compostable certified stock.
- Retail bag range — whole-bean and ground bags with roast-level colour coding.
- Café touchpoints — loyalty cards, menu boards, and window vinyl.
- Supplier handover — artwork verified with two cup manufacturers.
The Outcome
The new cups turned every takeaway into a North Roast advert — customers started tagging the blue cups unprompted, and the roastery's wholesale team reports the bags now open doors with grocers that previously passed. Complaints about cup waste stopped within a month of the switch.
Related services: Label & Packaging Design, Launch & Marketing Collateral.
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