Brand Guidelines
An identity is only as strong as its weakest reproduction. We document your brand in a clear, usable rulebook — so designers, printers, and stockists all reproduce it faithfully, long after launch day.
Rules People Actually Follow
Most guideline documents fail because they are written for designers, not for the busy people who use them. Ours are visual, example-led, and ruthlessly practical: what to do, what never to do, and where to find the right file in under a minute.
We cover identity usage, clear space and minimum sizes, colour values for every process, typography roles, packaging lockups, photography style, and tone of voice — in a document sized to your team, from a 12-page starter to a full partner manual.
Print & digital specs Do / don't examples File library index
What's Included
Identity Standards
Logo versions, clear space, minimum sizes, misuse examples, and co-branding rules.
Colour & Type
CMYK, Pantone, RGB, and HEX values plus type roles, pairing, and setting rules.
Packaging Rules
Front-of-pack hierarchies, variant logic, legal panel placement, and finish standards.
Voice & Imagery
Tone principles with before-and-after copy, plus photography direction and sourcing.
How A Guidelines Project Runs
Step 1
Gather
We collect every asset, file, and one-off variation currently in circulation.
Step 2
Rationalise
We consolidate, correct, and fill gaps in the system before documenting.
Step 3
Document
The rulebook is designed, written, and tested with a real non-designer.
Step 4
Train
A walkthrough session so your team and partners adopt it from day one.
Pairs Well With
Brand Identity Systems
Document a brand-new identity while it's fresh.
Label & Packaging Design
Lock packaging rules alongside the pack design.
Launch & Marketing Collateral
Template the everyday assets your team makes.
Tired of policing off-brand artwork?
A starter guideline document takes three weeks. Partner manuals take six.