Packaging Audit & Refresh
Not every tired pack needs starting over. We audit what you have — clarity, shelf presence, consistency, and customer perception — then refresh surgically: keep the equity, fix what's costing you sales.
Evidence First, Redesign Second
The audit scores your range against forty checks: readability at distance, flavour and variant logic, claims hierarchy, legal compliance, material quality, and consistency across SKUs and channels. You get a scored report with photographs, not opinions.
Then we agree the smallest change with the biggest effect — often a hierarchy fix, a palette correction, or a single structural improvement — and roll it across the range with updated artwork.
40-point scored report Shelf photography Prioritised fixes
What's Included
Shelf & Screen Review
In-store photography and e-commerce thumbnail tests showing how your packs really read.
Scored Report
Forty checks across clarity, appeal, consistency, and compliance — ranked by sales impact.
Refresh Design
Targeted redesign of the highest-impact issues, prototyped and shelf-tested.
Rollout Artwork
Updated production files across the range, with printer handover included.
How An Audit Runs
Step 1
Collect
Samples of every SKU plus your sales and complaint data, if you share it.
Step 2
Score
Two weeks of structured scoring, shelf visits, and thumbnail tests.
Step 3
Refresh
Design sprints on the agreed fixes, tested against the originals.
Step 4
Roll Out
Range-wide artwork and a phased print plan that wastes no stock.
Pairs Well With
Label & Packaging Design
When the audit shows a full redesign earns its keep.
Brand Guidelines
Stop drift from creeping back after the refresh.
Launch & Marketing Collateral
Relaunch the refreshed range with a story.
Wondering what your packs are costing you?
Audits start with a fixed-fee report — credited in full if you proceed to refresh.